Chen, Pan and Pan (2009)

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1. Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare 2. Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)? 3. Harmony of interest assumption between authors and publishers (creators and producers/investors) 4. Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption) 5. Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

A. Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right) B. Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction) C. Mass digitisation/orphan works (non-use; extended collective licensing) D. Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability) E. Fair remuneration (levies; copyright contracts) F. Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Source Details

Chen, Pan and Pan (2009)
Title: The joint moderating impact of moral intensity and moral judgment on consumer's use intention of pirated software
Author(s): Chen, M.-F., Pan, C.-T., Pan, M.-C.
Year: 2009
Citation: Chen, M. F., Pan, C. T., & Pan, M. C. (2009). The joint moderating impact of moral intensity and moral judgment on consumer’s use intention of pirated software. Journal of Business Ethics, 90(3), 361-373.
Link(s): Definitive , Open Access
Key Related Studies:
Discipline:
Linked by:
About the Data
Data Description: This research posted the research questionnaire in Chinese on the questionnaire collection website http://www.my3q com/, from 1 February to 29 February 2008 because most of the software users are also Internet surfers. To facilitate this research program, the 2G flash memory was provided as a gift by lottery for the Internet surfers who participated in the survey. There were SQ3 surveys returned, and 584 surveys were valid after excluding those with omissions.
Data Type: Primary data
Secondary Data Sources:
Data Collection Methods:
Data Analysis Methods:
Industry(ies):
Country(ies):
Cross Country Study?: No
Comparative Study?: No
Literature review?: No
Government or policy study?: No
Time Period(s) of Collection:
  • February 2008
Funder(s):
  • None Stated

Abstract

Moral issues have been included in the studies of consumer misbehavior research, but little is known about the joint moderating effect of moral intensity and moral judgment on the consumer's use intention of pirated software This study aims to understand the consumer's use intention of pirated software in Taiwan based on the theory of planned behavior (TPB) proposed by Ajzen (Organizational Behavior and Human Decision Processes, 50, 179, 1991) In addition, moral intensity and moral judgment are adopted as a joint moderator to examine their combined influence on the proposed research framework The results obtained from this Taiwan case reveal that the antecedent constructs proposed in the TPB model-an individual's attitude and subjective norms toward using pirated software, and perceived behavioral control to use pirated software-indeed have positive impacts on the consumer's use intention of pirated software.In addition, the joint modeiatmg effect of moral intensity and moral judgment is manifested in the consumer's use intention of pirated software The results of this study not only could substantiate the results of consumer misbehavior research, but also could provide some managerial suggestions for Taiwanese government authorities concerned and the related software industries devoted to figting pirated software

Main Results of the Study

  • If an individual's attitude and sub jective norms are positive toward software piracy and he or she perceives more behavioral control of software piracy, then the individual will be more likely to have use intention of pirated software
  • The main effects of the moral related variables-moral intensity, moral judgment, and the joint variable of moral intensity and moral judgment-indeed exert negative impacts on the consumer's use intention of pirated software
  • Even if the individuals have moral intensity and moral judgment, they still have intentions to use pirated software when the practice of committing software piracy or using pirated software has become socially acceptable and the important others surrounding them approve their use of pirated software

Policy Implications as Stated By Author

Therefore, the most effective arguments for the software industries are to emphasize moral intensity and moral judgment regarding the related issues. Therefore, in order to reduce consumers' use intention of pirated software, it is important for the government authorities concerned and software industries to reinforce moral education to influence individuals' moral intensity and moral judgment.



Coverage of Study

Coverage of Fundamental Issues
Issue Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)
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Coverage of Evidence Based Policies
Issue Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)
Green-tick.png

Datasets

Sample size: 584
Level of aggregation: Individual
Period of material under study: February 2008