Chen and Yen (2011)

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Advertising Architectural Publishing of books, periodicals and other publishing Programming and broadcasting Computer programming Computer consultancy Creative, arts and entertainment Cultural education

Film and motion pictures Sound recording and music publishing Photographic activities PR and communication Software publishing (including video games) Specialised design Television programmes Translation and interpretation

1. Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare 2. Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)? 3. Harmony of interest assumption between authors and publishers (creators and producers/investors) 4. Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption) 5. Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

A. Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right) B. Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction) C. Mass digitisation/orphan works (non-use; extended collective licensing) D. Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability) E. Fair remuneration (levies; copyright contracts) F. Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Source Details

Chen and Yen (2011)
Title: Costs and Utilities Perspective of Consumers' Intentions to Engage in Online Music Sharing: Consumers' Knowledge Matters
Author(s): Chen, M. F., Yen, Y. H.
Year: 2011
Citation: Chen, M. F. and Yen, Y. H. 2011. Costs and Utilities Perspective of Consumers' Intentions to Engage in Online Music Sharing: Consumers' Knowledge Matters. Ethics & Behavior, 21(4), 283-300.
Link(s): Open Access
Key Related Studies:
Discipline:
Linked by:
About the Data
Data Description: 335 participants mostly university students (98% university students) between 21-30 years old of which 165 were men and 170 were women.
Data Type: Primary data
Secondary Data Sources:
Data Collection Methods:
Data Analysis Methods:
Industry(ies):
Country(ies):
Cross Country Study?: No
Comparative Study?: No
Literature review?: No
Government or policy study?: No
Time Period(s) of Collection:
  • 2009
Funder(s):

Abstract

Online music sharing, deemed illegal for invading intellectual property rights under current laws, has become a crucial issue for the music industry in the modern digital age, but few have investigated the potential costs and utilities for individuals involved in such online misbehavior. This study aimed to fill in this gap to predict consumers’ intentions to engage in online music sharing and further consider consumers’ online music sharing knowledge as a moderator in the research model. The results of repeated measures analysis of variance of costs and utilities of online music sharing not only give more detailed information to grasp empirical implications but also provide some suggestions to the music industry in Taiwan.

Main Results of the Study

There were four main hypothesis:

  1. The costs that consumers perceive from online music sharing are negatively relatedto their attitudes toward online music sharing.
  2. The utilities that consumers obtain from online music sharing are positively related to their attitudes toward online music sharing.
  3. Consumers’ attitudes toward online music sharing are positively related to their intentions to engage in online music sharing.
  4. The relationships in the three hypotheses above are moderates by the consumers’ online music-sharing knowledge.


  • The regression analysis results show that an individual’s perceived costs of online music sharing has a negative, but his or her perceived utilities of online music sharing has a positive, impact on his or her online music-sharing attitude. This in turn exerts a further positive impact on his or her online music-sharing intention.
  • An individual’s online music-sharing knowledge indeed exerts its positive moderating effects on the negative relationship between the costs of online music sharing and his or her attitudes to it as well as the positive relationship between his or her attitude to online music sharing and his or her intention to do it.

Policy Implications as Stated By Author

  • Author suggests that policymakers should appeal to the consumers morals and encourage them to think about the ethics of online piracy along with enforcing legal costs like fines or imprisonment in order to curb online piracy.
  • The author also suggests that changing consumers hostile attitude toward record companies could work to curb online piracy.



Coverage of Study

Coverage of Fundamental Issues
Issue Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)
Green-tick.png
Coverage of Evidence Based Policies
Issue Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)
Green-tick.png

Datasets

Sample size: 335
Level of aggregation: University students
Period of material under study: 2009