Chullasang and Wongpinunwatana (2009)

From Copyright EVIDENCE

Advertising Architectural Publishing of books, periodicals and other publishing Programming and broadcasting Computer programming Computer consultancy Creative, arts and entertainment Cultural education

Film and motion pictures Sound recording and music publishing Photographic activities PR and communication Software publishing (including video games) Specialised design Television programmes Translation and interpretation

1. Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare 2. Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)? 3. Harmony of interest assumption between authors and publishers (creators and producers/investors) 4. Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption) 5. Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

A. Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right) B. Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction) C. Mass digitisation/orphan works (non-use; extended collective licensing) D. Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability) E. Fair remuneration (levies; copyright contracts) F. Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Source Details

Chullasang and Wongpinunwatana (2009)
Title: Individual factors impact on pirating digital media in Thailand
Author(s): Chullasang, N., Wongpinunwatana, N.
Year: 2009
Citation: Chullasang, N., & Wongpinunwatana, N. (2009). Individual Factors Impact on Pirating Digital Media in Thailand. In Proceedings of the 8th European Conference on Information Warfare and Security (p. 35). Academic Conferences Limited.
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Abstract

The primary objective of this research is to identify the individual factors which influence the intention to pirate software and digital media in Thailand. An increasing of the speed of internet and the high technologies of digital compression are factors that made a digital piracy happen easily. Moreover, the lower cost of hi-speed internet is the incentive of the software and digital media piracy occurrences. This is only one of many reasons which cause digital piracy. As Thailand was ranked 13th in the most software piracy in the world in 2003, there are a lot of concerns about the high increasing of the digital piracy in Thailand. This study focuses on one of the digital piracy model, and uses The Theory of Planned Behavior (TPB) as a based theory to determine the factors influencing software and digital piracy. Attitude, Subjective norms and Perceived Behavioral Control are the factors described in TPB as they affect to the intention to create the behavior. Past Behavior is another factor added in this study apart from TPB, which has an impact to the piracy intention. The digital piracy behavior model was developed in this study, and the five hypotheses were proposed. A survey is used to collect data for testing the constructs of the research. Almost four hundred people in Thailand were asked to answer the questionnaire which was developed from an effective guideline to examine the constructs in TPB. Attitude, subjective norms, perceived behavioral control and past behavior were found significantly to be predictors of digital piracy intention. Moreover, the digital piracy intention was a greatest determinant of digital piracy behavior as described in TPB. The implication of this study is to identify the digital piracy factors which relate to people's behavior and to model the digital piracy behavior framework for better understanding of digital piracy behavior. In addition, using the result of this research, a better understanding of the cause of the piracy intention emerges. These can be used to help fighting with a software and digital media piracy in Thailand.

Main Results of the Study

Policy Implications as Stated By Author

Coverage of Study

Coverage of Fundamental Issues
Issue Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)
Coverage of Evidence Based Policies
Issue Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Datasets