European Union Intellectual Property Office (2016)

From Copyright EVIDENCE

Advertising Architectural Publishing of books, periodicals and other publishing Programming and broadcasting Computer programming Computer consultancy Creative, arts and entertainment Cultural education

Film and motion pictures Sound recording and music publishing Photographic activities PR and communication Software publishing (including video games) Specialised design Television programmes Translation and interpretation

1. Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare 2. Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)? 3. Harmony of interest assumption between authors and publishers (creators and producers/investors) 4. Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption) 5. Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

A. Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right) B. Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction) C. Mass digitisation/orphan works (non-use; extended collective licensing) D. Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability) E. Fair remuneration (levies; copyright contracts) F. Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Source Details

European Union Intellectual Property Office (2016)
Title: Intellectual Property and Youth.
Author(s): European Union Intellectual Property Office
Year: 2016
Citation: European Union Intellectual Property Office (2016). Intellectual Property and Youth.
Link(s): Definitive , Open Access
Key Related Studies:
Discipline:
Linked by:
About the Data
Data Description: The study consists of qualitative data and quantitative data. The qualitative data was collected during 28 focus groups. A 2 hour focus group consisting of 15 to 24 year olds was held in each of the 28 member states of the European Union. The quantitative data was collected from an online survey, with 24 295 participants aged 15 to 24.
Data Type: Primary data
Secondary Data Sources:
Data Collection Methods:
Data Analysis Methods:
Industry(ies):
Country(ies):
Cross Country Study?: Yes
Comparative Study?: Yes
Literature review?: No
Government or policy study?: Yes
Time Period(s) of Collection:
  • 2015
Funder(s):
  • European Commission

Abstract

A 2013 study of what European citizens think about Intellectual Property Rights (IPRs) demonstrated that not everyone fully accepts the contribution to the economy they make and that young people in particular can be sceptical. In response to these results the Office set out to try and better understand the attitudes of 15-24 year olds via the current IP Youth Scoreboard, which will be repeated on a regular basis to monitor evolution. The Scoreboard covers young people in all 28 Member States and its main objective is to gather knowledge on how young people behave online in terms of Intellectual Property Rights. In particular, it explores what are the main drivers and barriers to acquiring digital content and physical goods offered from both legal and illegal sources. Finally, the study assesses what could be done to improve the situation.

Main Results of the Study

To briefly summarise a few of the main findings, the report reveals that young European citizens feel there is a lack of information about IP that would help them understand the issues. They also say that the information that is available is not communicated effectively to their age group. These factors combine to produce an atmosphere of indifference so that many young people who have been brought up in this digital age do not care whether they infringe IP or not.Around one third of the study respondents also identify the lack of availability of the films or television series that their colleagues from the US or other places have access to as a factor driving them to illegal sources.Finally, and possibly most importantly, two thirds of those polled identified price as a significant driver for using illegal sources.

Policy Implications as Stated By Author

To sum up the results of both qualitative and quantitative parts of the report, a good offer in terms of price and availability coupled with a well-designed communication campaign including safety and moral arguments as well as information on what is legal and what is not and why, provided in a neutral tone and delivered by the right ambassadors, is likely to be the most effective way to change the behaviours and attitudes of young people towards IP infringement.

Coverage of Study

Coverage of Fundamental Issues
Issue Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Green-tick.png
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Green-tick.png
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)
Green-tick.png
Coverage of Evidence Based Policies
Issue Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Green-tick.png
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)
Green-tick.png

Datasets

Sample size: 28
Level of aggregation: Focus Groups
Period of material under study: 2015


Sample size: 24295
Level of aggregation: Individual
Period of material under study: 2015