Frank N. Magid Associates (2009)

From Copyright EVIDENCE

Advertising Architectural Publishing of books, periodicals and other publishing Programming and broadcasting Computer programming Computer consultancy Creative, arts and entertainment Cultural education

Film and motion pictures Sound recording and music publishing Photographic activities PR and communication Software publishing (including video games) Specialised design Television programmes Translation and interpretation

1. Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare 2. Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)? 3. Harmony of interest assumption between authors and publishers (creators and producers/investors) 4. Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption) 5. Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

A. Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right) B. Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction) C. Mass digitisation/orphan works (non-use; extended collective licensing) D. Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability) E. Fair remuneration (levies; copyright contracts) F. Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Source Details

Frank N. Magid Associates (2009)
Title: Introducing Hollywood’s best customers: Vuze user vs general internet: Comparative data
Author(s): Frank N. Magid Associates
Year: 2009
Citation: Frank, N. Magid Associates. 2009. Introducing Hollywood’s best customers: Vuze user vs. general internet: Comparative data.
Link(s): Definitive
Key Related Studies:
Discipline:
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About the Data
Data Description: The study uses data obtained from a single data intercept, face to face questionnaire survey. The data of Vuze users was collected from a U.S. national intercept sample of men and women (N=693). The General Internet user data was a U.S. national sample of men and women (N=606). All respondents required to be 18-44 years of age and access the Internet at least once a week. Margin of error +/- 4.1% on total sample comparisons at 95 percent confidence level.
Data Type: Primary data
Secondary Data Sources:
Data Collection Methods:
Data Analysis Methods:
Industry(ies):
Country(ies):
Cross Country Study?: No
Comparative Study?: Yes
Literature review?: No
Government or policy study?: No
Time Period(s) of Collection:
  • 2009
Funder(s):
  • None

Abstract

Vuze Bittorrent Client is a file sharing end-to-end software application. This report examines the demographic, spending and behavioural patterns of the Vuze user in comparison with with those of the general internet user across a range of platform technologies. Comparative conclusions are reached across various datasets, including: demographic profiles, spending power, spending patterns, propensity for consumption of certain media, behavioural tendencies and the ability of Vuze users to influence the behaviour of others. The Vuze audience profile is slightly younger than that of the general internet, but still has an equal share of high income households. Vuze users are also leading the way in consuming and adopting new media technologies across multiple platforms. Furthermore, it is concluded that Vuze users lead opinion formation on technology and have the power to disseminate same across large social circles.

Main Results of the Study

The demographic, behavioural and spending patterns of users of file sharing application Vuze show a significant extent of disparity when compared to those of the general internet user. The profile variables chosen by the study reveal a significant relationship contrast between the two groups, with the Vuze audience having a propensity for consumption of online media and the acquisition of new media technologies. The results of the study showed that the Vuze audience:

  • Skews slightly younger than the general internet, but still has an equal share of high income households;
  • Purchase more movie tickets, DVDs, and rentals than general internet users;
  • Are early adopters of new technology;
  • Tend to spend on HDTVs, newer and more expensive computers with bigger screens, and the latest device technology;
  • Spend more time watching online video;
  • Are more socially connected;
  • Are at the forefront of new technology purchases;
  • Influence the purchasing decisions of the general internet user.

Policy Implications as Stated By Author

Vuze users can be described as Hollwood's best customers because they lead the way in multi-platform video consumption and are early adopters of new, high-end video technologies. Because they are predominantly opinion leaders with the benefit of large social circles, Vuze users also have the power to change the embedded behavioural norms of the general internet user so as to influence their purchasing decisions.



Coverage of Study

Coverage of Fundamental Issues
Issue Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)
Green-tick.png
Coverage of Evidence Based Policies
Issue Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)
Green-tick.png

Datasets

Sample size: 1299
Level of aggregation: P2P users
Period of material under study: 2008-2009