Ki, Chang and Khang (2006)
|Ki, Chang and Khang (2006)|
|Title:||Exploring Influential Factors on Music Piracy Across Countries|
|Author(s):||Ki, E.-J., Chang, B.-H., Khang, H.|
|Citation:||Ki, E. J., Chang, B. H., & Khang, H. (2006). Exploring influential factors on music piracy across countries. Journal of Communication, 56(2), 406-426.|
|Link(s):||Definitive , Open Access|
|Key Related Studies:|
|About the Data|
|Data Description:||The data pertaining to music piracy rates across countries used in this study were provided by the IFPI. A total of 58 countries were included for final analysis. For each of the countries, 4-year (1999–2002) data were collected.|
|Data Type:||Secondary data|
|Secondary Data Sources:|
|Data Collection Methods:|
|Data Analysis Methods:|
|Cross Country Study?:||Yes|
|Government or policy study?:||No|
|Time Period(s) of Collection:||
This study explored various determinant variables influencing music piracy rates across countries. Seven variables, including income level, income inequality, individualism– collectivism, level of education, intellectual property protection, music CD price, and music market size, were adopted for this study. This study found that income level, income inequality, and market size directly impact music piracy, whereas income level, level of education, music CD price, and market size influenced music piracy through intellectual property protection.
Main Results of the Study
- The results show that GDP per capita, income inequality, intellectual property protection, and music market size play a significant role in predicting music piracy rates across countries.
- Music market size is significantly associated with music piracy rates, suggesting that countries with bigger music markets have lower music piracy rates than those with smaller markets.This study supports previous findings from software piracy studies that found that countries with larger domestic software industries had a lower incidence of piracy (Gopal& Sanders,1998).
- Countries with higher education levels are relatively less strict on intellectual property protection. This may imply that people with higher education may have greater moral and ethical standards against music piracy.
- In the current study, unlike earlier research that suggested that individualism–collectivism was an influential factor onmusic piracy rates, such effect on music piracy was not supported.
Policy Implications as Stated By Author
In considering the impact of music market size on music piracy, the music industry should use a more proactive marketing strategy. Music companies can promote the advantages of buying an original music CD by investing more money in the music market. This may be employed as an initial strategy to encourage the market to maturate in a country where levels of music piracy are relatively high. To reduce illegal copying, buying, and selling of music Cds in the long term, an expansion of the music market can be more effective than lawsuits against consumers or developing technology to prevent unauthorized duplication.
Coverage of Study
|Level of aggregation:||Country|
|Period of material under study:||1999-2002|