Shmatkov (2020)

From Copyright EVIDENCE

Advertising Architectural Publishing of books, periodicals and other publishing Programming and broadcasting Computer programming Computer consultancy Creative, arts and entertainment Cultural education

Film and motion pictures Sound recording and music publishing Photographic activities PR and communication Software publishing (including video games) Specialised design Television programmes Translation and interpretation

1. Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare 2. Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)? 3. Harmony of interest assumption between authors and publishers (creators and producers/investors) 4. Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption) 5. Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

A. Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right) B. Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction) C. Mass digitisation/orphan works (non-use; extended collective licensing) D. Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability) E. Fair remuneration (levies; copyright contracts) F. Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Source Details

Shmatkov (2020)
Title: Does copyright only serve the creative industries?
Author(s): Shmatkov, D.
Year: 2020
Citation: Shmatkov, D. (2020) Does copyright only serve the creative industries? International Conference on Business Management, Innovation and Sustainability.
Link(s): Open Access
Key Related Studies:
Discipline:
Linked by:
About the Data
Data Description: The study uses a sample of the first 50 companies listed on the Fortune Global 500 tally as of 2018. Data on the copyright’s owned by these companies were obtained through open, secondary sources.
Data Type: Primary and Secondary data
Secondary Data Sources:
Data Collection Methods:
Data Analysis Methods:
Industry(ies):
Country(ies):
Cross Country Study?: Yes
Comparative Study?: No
Literature review?: No
Government or policy study?: No
Time Period(s) of Collection:
  • 2018 - 2019
Funder(s):

Abstract

“This article contains an opinion on the application of copyright in regard to attracting venture financing and public offering of shares. While researchers and practitioners prefer to talk about the value of patents, not enough attention has been devoted to copyright in this context. Copyright applies to the whole world immediately after the publication was made and can be commercialized in any industry, from a financial services holding company to an electric power company. Copyright should be considered an addition to patent protection, as well as an addition to trademark protection. It influences the company's attractiveness. On the other hand, the article describes the mechanism for preventing copyright infringement within the company. A literature review and statistical analysis of the registration of works in the field of copyright were done.For the analysis, the first 50 companies from the list of the world's largest companies by consolidated revenue as of 2018were selected. The data about copyright activity was obtained through open sources. The methods of descriptive statistics were applied.The considered companies represent different industries, so the overall results cannot be explained with reference to the industry (for example, to the creative industries).From the results, we see that the registration of documents in the field of copyright is a common practice regardless of the company's field of activity. The experience of implementing the registration of copyright of the electric power engineering company is shared. The arguments presented in the article prove the effectiveness of copyright registration regardless of the areas of business.Preventing copyright infringement is an important process from an economic point of view. Copyright fair use management system for internal use was being designed. The system includes legal, educational, and specific aspects. Such a system had proven its effectiveness within the engineering company. The implementation of the developed system inthe company made it possible to significantly reduce infringements related to the illegal use of photos and videos in advertising (digital and paper) and on social media. The results of monitoring within the copyright fair use management system are embedded in business processes such as software sales offers”

Main Results of the Study

Overall, registering copyright is a common practice for the large and wealthy companies surveyed, regardless of their particular industry (81% of US companies surveyed registered a copyright, 31% in other countries). However, certain companies are more inclined to register different types of works: for example, financial companies such as JP Morgan Chase and BP Paribas are more likely to register documents, whereas Amazon’s copyrights were more focussed on motion pictures. Furthermore, visual materials are more frequently copyrighted than e.g. computer files (5.7%) or texts (5.7%), perhaps owing to their ease of creation. The study concludes that there is no indication of copyright only benefitting creative industries, as non-creative companies (e.g. finance) appear to register copyrights just as frequently.

Policy Implications as Stated By Author

The study does not make any explicit policy recommendations.


Coverage of Study

Coverage of Fundamental Issues
Issue Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Green-tick.png
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)
Coverage of Evidence Based Policies
Issue Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Green-tick.png
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Green-tick.png
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Datasets

Sample size: 50
Level of aggregation: Company
Period of material under study: