Creative Content Australia (2015)

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Advertising Architectural Publishing of books, periodicals and other publishing Programming and broadcasting Computer programming Computer consultancy Creative, arts and entertainment Cultural education

Film and motion pictures Sound recording and music publishing Photographic activities PR and communication Software publishing (including video games) Specialised design Television programmes Translation and interpretation

1. Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare 2. Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)? 3. Harmony of interest assumption between authors and publishers (creators and producers/investors) 4. Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption) 5. Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

A. Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right) B. Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction) C. Mass digitisation/orphan works (non-use; extended collective licensing) D. Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability) E. Fair remuneration (levies; copyright contracts) F. Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Source Details

Creative Content Australia (2015)
Title: Australian Piracy Behaviours. 2015 Wave 7 Adults
Author(s): Sycamore Research, Omnipoll
Year: 2015
Citation: Creative Content Australia (2015). Australian Piracy Behaviours. 2015 Wave 7 Adults.
Link(s): Definitive , Open Access
Key Related Studies:
Discipline:
Linked by:
About the Data
Data Description: An anonymous online survey of 1265 respondents aged 18-64. Participants were weighted by the Australian Bureau of Statistics to be representative of the general population.
Data Type: Primary data
Secondary Data Sources:
Data Collection Methods:
Data Analysis Methods:
Industry(ies):
Country(ies):
Cross Country Study?: No
Comparative Study?: No
Literature review?: No
Government or policy study?: No
Time Period(s) of Collection:
  • 2015
Funder(s):
  • Creative Content Australia

Abstract

Creative Content Australia commissions research into the attitudes and behaviours of Australians in relation to online piracy of movies and TV programs. The research is conducted by Sycamore Research, an independent research organisation, in partnership with Omnipoll. The 2015 research is the seventh wave of quantitative research into Australians aged 18-64 years old and reveals the changes in the Australian environment since last year - including the new legislation and the introduction of new streaming services - and the impact of these on the incidence and frequency of piracy.

Main Results of the Study

  • Piracy incidence has fallen with a decline in the most active segment of 18 to 24.
  • Piracy activity by age group has also fallen, except for the 35-49 age band.
  • At a total population level there is a fall in frequency – driven by downloading.
  • All but persistent pirates say they are pirating less.
  • Multiple factors reported as reasons for declining activity.
  • Those who have pirated are more likely to be aware of anti piracy initiatives.


Policy Implications as Stated By Author

Anti-piracy measure such as blocking websites that offer pirated content and legal measures against individuals who pirate films are effective deterrents.

Coverage of Study

Coverage of Fundamental Issues
Issue Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Green-tick.png
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Green-tick.png
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)
Green-tick.png
Coverage of Evidence Based Policies
Issue Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Green-tick.png
Fair remuneration (levies; copyright contracts)
Green-tick.png
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)
Green-tick.png

Datasets