GfK Belgium (2015)

Source Details

GfK Belgium (2015)
Title:	Provision of two online consumer surveys as support and evidence base to a Commission study: Identifying the main cross-border obstacles to the Digital Single Market and where they matter most
Author(s):	GfK Belgium
Year:	2015
Citation:	GfK Belgium, Provision of two online consumer surveys as support and evidence base to a Commission study: Identifying the main cross-border obstacles to the Digital Single Market and where they matter most
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About the Data
Data Description:	Two consumer surveys were conducted: 1) 22,848 socio-geographically representative consumers from throughout the EU filled out a self-reported survey on online purchasing habits and drivers and barriers to cross border purchasing; 2) 506 Polish consumers and 548 Belgian consumers had online activity tracked through Clickstream, as well as turned in two activity diaries a week for a minimum of two weeks.
Data Type:	Primary data
Secondary Data Sources:
Data Collection Methods:	Survey Research (quantitative; e.g. sales/income reporting) Web analytic (online user trace data) Survey Research (qualitative; e.g. consumer preferences)
Data Analysis Methods:
Industry(ies):
Country(ies):	European Union
Cross Country Study?:	Yes
Comparative Study?:	No
Literature review?:	No
Government or policy study?:	Yes
Time Period(s) of Collection:	2014-2015
Funder(s):	European Commission

Abstract

The present report was based on data collected within the scope of a wider investigation that feeds into one of the Commission’s top priorities: to create a borderless Digital Single Market (DSM) across Europe. The Commission’s DSM strategy for Europe, announced on May 6, 2015, aims to provide better access to tangible and digital goods and services, to create the right environment for the development and commercial success of digital innovation, and to maximise the growth of the digital economy across the EU28. As support and evidence base, two surveys of online consumers were carried out, looking particularly into their purchase activity for 12 types of tangible goods and offline services (e.g. clothes, travel services), usage of 4 types of online services (e.g. communication services) and access to 8 types of digital content (e.g. e-books). These included a core survey (covering online consumers from all EU28, Norway and Iceland) and a clickstream survey (targeted to online respondents from Belgium and Poland only who had expressed the intention to make at least one immediate online purchase). The main objectives of the study were: 1) to examine the current state of play of cross-border e-commerce in the EU28 and 2) to identify the main drivers and barriers to the proper functioning of a DSM across the EU.

Coverage of Study

Coverage of Fundamental Issues

Issue	Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

Coverage of Evidence Based Policies

Issue	Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Datasets

Sample size:	22,848
Level of aggregation:	Consumer
Period of material under study:	2014-2015

Sample size:	1,054
Level of aggregation:	Consumer
Period of material under study:	2014-2015