Difference between revisions of "GfK Belgium (2015)"
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Identifying the main cross-border obstacles to the Digital Single Market and where they matter most | Identifying the main cross-border obstacles to the Digital Single Market and where they matter most | ||
|Year=2015 | |Year=2015 | ||
| − | |Full Citation=GfK Belgium, Provision of two online consumer surveys as support and evidence base to a Commission study: | + | |Full Citation=GfK Belgium, Provision of two online consumer surveys as support and evidence base to a Commission study: Identifying the main cross-border obstacles to the Digital Single Market and where they matter most |
| − | Identifying the main cross-border obstacles to the Digital Single Market and where they matter most | ||
|Abstract=The present report was based on data collected within the scope of a wider investigation that feeds into one of the Commission’s top priorities: to create a borderless Digital Single Market (DSM) across Europe. The Commission’s DSM strategy for Europe, announced on May 6, 2015, aims to provide better access to tangible and digital goods and services, to create the right environment for the development and commercial success of digital innovation, and to maximise the growth of the digital economy across the EU28. As support and evidence base, two surveys of online consumers were carried out, looking particularly into their purchase activity for 12 types of tangible goods and offline services (e.g. clothes, travel services), usage of 4 types of online services (e.g. communication services) and access to 8 types of digital content (e.g. e-books). These included a core survey (covering online consumers from all EU28, Norway and Iceland) and a clickstream survey (targeted to online respondents from Belgium and Poland only who had expressed the intention to make at least one immediate online purchase). The main objectives of the study were: 1) to examine the current state of play of cross-border e-commerce in the EU28 and 2) to identify the main drivers and barriers to the proper functioning of a DSM across the EU. | |Abstract=The present report was based on data collected within the scope of a wider investigation that feeds into one of the Commission’s top priorities: to create a borderless Digital Single Market (DSM) across Europe. The Commission’s DSM strategy for Europe, announced on May 6, 2015, aims to provide better access to tangible and digital goods and services, to create the right environment for the development and commercial success of digital innovation, and to maximise the growth of the digital economy across the EU28. As support and evidence base, two surveys of online consumers were carried out, looking particularly into their purchase activity for 12 types of tangible goods and offline services (e.g. clothes, travel services), usage of 4 types of online services (e.g. communication services) and access to 8 types of digital content (e.g. e-books). These included a core survey (covering online consumers from all EU28, Norway and Iceland) and a clickstream survey (targeted to online respondents from Belgium and Poland only who had expressed the intention to make at least one immediate online purchase). The main objectives of the study were: 1) to examine the current state of play of cross-border e-commerce in the EU28 and 2) to identify the main drivers and barriers to the proper functioning of a DSM across the EU. | ||
| + | |Authentic Link=http://ec.europa.eu/consumers/consumer_evidence/market_studies/obstacles_dsm/docs/21.09_dsm_final_report.pdf | ||
| + | |Link=http://ec.europa.eu/consumers/consumer_evidence/market_studies/obstacles_dsm/docs/21.09_dsm_final_report.pdf | ||
| + | |Reference=European Parliamentary Research Centre (2014); Civic Consulting (2011); Brown and Martens (2014); | ||
| + | |Plain Text Proposition=* The total market value of the consumer segment of the Digital Single Market is estimated at ~ €231 billion. Tangible goods and offline services represent 92% of the total market value, with digital content and online services accounting for only 6% and 2%, respectively. The combined share of cross-border purchasing was one fifth (20%) of the total market value for tangible goods/offline services and digital content markets (14% inside the EU). | ||
| + | |||
| + | * A much higher market penetration was observed for tangible goods and offline services when compared to online services and digital content. The proportion of EU28 online respondents who purchased tangible goods and offline services online at least once in the last 12 months was as high as 95%, whereas the corresponding proportions of respondents purchasing online services and digital content online were significantly smaller (20% and 44% respectively). This reflects the fact that a considerable proportion of online services and digital content is currently being provided for free. Nonetheless, survey results indicate that online services and digital content are used or accessed (instead of purchased) online at least once in the last 12 months at percentages comparable to the online purchases of tangible goods (93% for online services and 94% for digital content). | ||
| + | |||
| + | * Data protection, payment security and consumer rights are key concerns in domestic ecommerce. | ||
| + | |||
| + | * The average time online shoppers spent in total on their most recent online purchase was 3.1 hours. The three most preferred means of researching an online purchase were visiting online market places (42%), visiting seller or service provider websites (41%) and searching via a general search engine (38%). | ||
| + | |FundamentalIssue=1. Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare, 4. Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption), | ||
| + | |EvidenceBasedPolicy=D. Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability), | ||
| + | |Discipline=L81: Retail and Wholesale Trade • e-Commerce, L88: Government Policy | ||
| + | |Intervention-Response=The Commission’s DSM strategy that fosters the development of a fully integrated ecommerce environment across all EU28 Member States fits well within these trends, both in terms of timing and upcoming regulatory actions. | ||
|Description of Data=Two consumer surveys were conducted: 1) 22,848 socio-geographically representative consumers from throughout the EU filled out a self-reported survey on online purchasing habits and drivers and barriers to cross border purchasing; 2) 506 Polish consumers and 548 Belgian consumers had online activity tracked through Clickstream, as well as turned in two activity diaries a week for a minimum of two weeks. | |Description of Data=Two consumer surveys were conducted: 1) 22,848 socio-geographically representative consumers from throughout the EU filled out a self-reported survey on online purchasing habits and drivers and barriers to cross border purchasing; 2) 506 Polish consumers and 548 Belgian consumers had online activity tracked through Clickstream, as well as turned in two activity diaries a week for a minimum of two weeks. | ||
|Data Year=2014-2015 | |Data Year=2014-2015 | ||
|Data Type=Primary data | |Data Type=Primary data | ||
|Method of Collection=Survey Research (quantitative; e.g. sales/income reporting), Web analytic (online user trace data), Survey Research (qualitative; e.g. consumer preferences) | |Method of Collection=Survey Research (quantitative; e.g. sales/income reporting), Web analytic (online user trace data), Survey Research (qualitative; e.g. consumer preferences) | ||
| + | |Method of Analysis=Descriptive statistics (counting; means reporting; cross-tabulation), Quantitative content analysis (e.g. text or data mining), Textual Content Analysis, Qualitative Coding / Sorting (e.g. of interview data) | ||
| + | |Industry=Sound recording and music publishing; Film and motion pictures; Television programmes; | ||
|Country=European Union; | |Country=European Union; | ||
|Cross-country=Yes | |Cross-country=Yes | ||
Revision as of 16:41, 14 February 2016
Contents
Source Details
| GfK Belgium (2015) | |
| Title: | Provision of two online consumer surveys as support and evidence base to a Commission study:
Identifying the main cross-border obstacles to the Digital Single Market and where they matter most |
| Author(s): | GfK Belgium |
| Year: | 2015 |
| Citation: | GfK Belgium, Provision of two online consumer surveys as support and evidence base to a Commission study: Identifying the main cross-border obstacles to the Digital Single Market and where they matter most |
| Link(s): | Definitive , Open Access |
| Key Related Studies: | |
| Discipline: | |
| Linked by: | |
| About the Data | |
| Data Description: | Two consumer surveys were conducted: 1) 22,848 socio-geographically representative consumers from throughout the EU filled out a self-reported survey on online purchasing habits and drivers and barriers to cross border purchasing; 2) 506 Polish consumers and 548 Belgian consumers had online activity tracked through Clickstream, as well as turned in two activity diaries a week for a minimum of two weeks. |
| Data Type: | Primary data |
| Secondary Data Sources: | |
| Data Collection Methods: | |
| Data Analysis Methods: | |
| Industry(ies): | |
| Country(ies): | |
| Cross Country Study?: | Yes |
| Comparative Study?: | No |
| Literature review?: | No |
| Government or policy study?: | Yes |
| Time Period(s) of Collection: |
|
| Funder(s): |
|
Abstract
The present report was based on data collected within the scope of a wider investigation that feeds into one of the Commission’s top priorities: to create a borderless Digital Single Market (DSM) across Europe. The Commission’s DSM strategy for Europe, announced on May 6, 2015, aims to provide better access to tangible and digital goods and services, to create the right environment for the development and commercial success of digital innovation, and to maximise the growth of the digital economy across the EU28. As support and evidence base, two surveys of online consumers were carried out, looking particularly into their purchase activity for 12 types of tangible goods and offline services (e.g. clothes, travel services), usage of 4 types of online services (e.g. communication services) and access to 8 types of digital content (e.g. e-books). These included a core survey (covering online consumers from all EU28, Norway and Iceland) and a clickstream survey (targeted to online respondents from Belgium and Poland only who had expressed the intention to make at least one immediate online purchase). The main objectives of the study were: 1) to examine the current state of play of cross-border e-commerce in the EU28 and 2) to identify the main drivers and barriers to the proper functioning of a DSM across the EU.
Main Results of the Study
- The total market value of the consumer segment of the Digital Single Market is estimated at ~ €231 billion. Tangible goods and offline services represent 92% of the total market value, with digital content and online services accounting for only 6% and 2%, respectively. The combined share of cross-border purchasing was one fifth (20%) of the total market value for tangible goods/offline services and digital content markets (14% inside the EU).
- A much higher market penetration was observed for tangible goods and offline services when compared to online services and digital content. The proportion of EU28 online respondents who purchased tangible goods and offline services online at least once in the last 12 months was as high as 95%, whereas the corresponding proportions of respondents purchasing online services and digital content online were significantly smaller (20% and 44% respectively). This reflects the fact that a considerable proportion of online services and digital content is currently being provided for free. Nonetheless, survey results indicate that online services and digital content are used or accessed (instead of purchased) online at least once in the last 12 months at percentages comparable to the online purchases of tangible goods (93% for online services and 94% for digital content).
- Data protection, payment security and consumer rights are key concerns in domestic ecommerce.
- The average time online shoppers spent in total on their most recent online purchase was 3.1 hours. The three most preferred means of researching an online purchase were visiting online market places (42%), visiting seller or service provider websites (41%) and searching via a general search engine (38%).
Policy Implications as Stated By Author
The Commission’s DSM strategy that fosters the development of a fully integrated ecommerce environment across all EU28 Member States fits well within these trends, both in terms of timing and upcoming regulatory actions.
Coverage of Study
Datasets
| Sample size: | 22,848 |
| Level of aggregation: | Consumer |
| Period of material under study: | 2014-2015 |
| Sample size: | 1,054 |
| Level of aggregation: | Consumer |
| Period of material under study: | 2014-2015 |
