Kantar Media (2015)
Contents
Source Details
| Kantar Media (2015) | |
| Title: | Online Copyright Infringement Tracker Wave 5 (Covering period Mar 15 – May 15). Overview and key findings |
| Author(s): | Kantar |
| Year: | 2015 |
| Citation: | Kantar Media (2015). Online Copyright Infringement Tracker Wave 5 (Covering period Mar 15 – May 15). Overview and key findings. |
| Link(s): | Definitive , Open Access |
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| Cross Country Study?: | No |
| Comparative Study?: | No |
| Literature review?: | Yes |
| Government or policy study?: | Yes |
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Abstract
This report details the main findings of the fifth wave of a large-scale consumer tracking study into the extent of online copyright infringement, as well as wider digital behaviours and attitudes, among people aged 12+ in the UK. The study was commissioned and financially supported by the UK Intellectual Property Office (IPO). It is the fifth in a series of research waves intended to generate benchmarks and time series relevant to the access and use of copyright material online. It also outlines the background to the research and a detailed description of the methodology employed.
Main Results of the Study
- Sixty-two per cent of UK internet users aged 12+ consumed at least one item of online
content (legally or illegally) over the three-month period March-May 2015. Forty-two per cent had downloaded content, and 57% had streamed or accessed content. The streaming activity has grown significantly from previous waves. This is the highest level of streaming or accessing content online we have seen to date.
- Consumption varied across content types; music (35%) and TV programmes (34%) had
the highest levels either downloaded or streamed online in the past three months, followed by films (22%), books (12%), computer software (12%) and video games (12%). The overall consumption level has risen from the previous wave, mainly driven by the growth in the film category.
