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(Created page with "{{MainSource |Source={{Source |Name of Study=Kantar TNS (2018) |Author=Kantar TNS; |Title=Study of Online Consumption of Copyrighted Content: Attitudes Toward and Prevalence o...")
 
 
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|Title=Study of Online Consumption of Copyrighted Content: Attitudes Toward and Prevalence of Copyright Infringement in Canada
 
|Title=Study of Online Consumption of Copyrighted Content: Attitudes Toward and Prevalence of Copyright Infringement in Canada
 
|Year=2018
 
|Year=2018
|Full Citation=Kantar TNS (2018) Study of Online Consumption of Copyrighted Content: Attitudes Toward and Prevalence of Copyright Infringement in Canada. Final report prepared for Innovation, Science and Economic Development Canada. Available: https://www.ic.gc.ca/eic/site/112.nsf/eng/07648.html [last accessed: 24 May 2019]
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|Full Citation=Kantar TNS (2018) Study of Online Consumption of Copyrighted Content: Attitudes Toward and Prevalence of Copyright Infringement in Canada. Final report prepared for Innovation, Science and Economic Development Canada. Available: https://www.ic.gc.ca/eic/site/112.nsf/eng/07648.html (last accessed: 24 May 2019)
 
|Abstract=“Innovation, Science and Economic Development in partnership with Canadian Heritage commissioned Kantar TNS to conduct a public opinion research survey of Canadians' consumption of copyrighted content online. The purpose of the survey was to generate impartial data to better understand the prevalence of copyright infringement in Canada and what attitudes and conditions drive consumer behaviour. 3,301 Canadians aged 12 years and over were surveyed online and by telephone in November 2017. This publication reports on the findings of that public opinion research survey.”
 
|Abstract=“Innovation, Science and Economic Development in partnership with Canadian Heritage commissioned Kantar TNS to conduct a public opinion research survey of Canadians' consumption of copyrighted content online. The purpose of the survey was to generate impartial data to better understand the prevalence of copyright infringement in Canada and what attitudes and conditions drive consumer behaviour. 3,301 Canadians aged 12 years and over were surveyed online and by telephone in November 2017. This publication reports on the findings of that public opinion research survey.”
 
|Link=https://www.ic.gc.ca/eic/site/112.nsf/eng/07648.html
 
|Link=https://www.ic.gc.ca/eic/site/112.nsf/eng/07648.html

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Advertising Architectural Publishing of books, periodicals and other publishing Programming and broadcasting Computer programming Computer consultancy Creative, arts and entertainment Cultural education

Film and motion pictures Sound recording and music publishing Photographic activities PR and communication Software publishing (including video games) Specialised design Television programmes Translation and interpretation

1. Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare 2. Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)? 3. Harmony of interest assumption between authors and publishers (creators and producers/investors) 4. Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption) 5. Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

A. Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right) B. Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction) C. Mass digitisation/orphan works (non-use; extended collective licensing) D. Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability) E. Fair remuneration (levies; copyright contracts) F. Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Source Details

Kantar TNS (2018)
Title: Study of Online Consumption of Copyrighted Content: Attitudes Toward and Prevalence of Copyright Infringement in Canada
Author(s): Kantar TNS
Year: 2018
Citation: Kantar TNS (2018) Study of Online Consumption of Copyrighted Content: Attitudes Toward and Prevalence of Copyright Infringement in Canada. Final report prepared for Innovation, Science and Economic Development Canada. Available: https://www.ic.gc.ca/eic/site/112.nsf/eng/07648.html (last accessed: 24 May 2019)
Link(s): Open Access
Key Related Studies:
Discipline:
Linked by:
About the Data
Data Description: The data consists of a survey of 3,301 Canadian consumers (aged 12-64) conducted online and via telephone. The methodology was adapted from the UKIPO Online Copyright Infringement Tracker, with regional amendments specific to Canada. Participants were selected via regional and proportionate age quotas, with final results having weighting adjustments. The data is also compare alongside comparable studies conducted in the UK and Australia.
Data Type: Primary data
Secondary Data Sources:
Data Collection Methods:
Data Analysis Methods:
Industry(ies):
Country(ies):
Cross Country Study?: No
Comparative Study?: Yes
Literature review?: No
Government or policy study?: Yes
Time Period(s) of Collection:
  • 30 October 2017 – 27 November 2017
Funder(s):
  • Innovation, Science and Economic Development Canada

Abstract

“Innovation, Science and Economic Development in partnership with Canadian Heritage commissioned Kantar TNS to conduct a public opinion research survey of Canadians' consumption of copyrighted content online. The purpose of the survey was to generate impartial data to better understand the prevalence of copyright infringement in Canada and what attitudes and conditions drive consumer behaviour. 3,301 Canadians aged 12 years and over were surveyed online and by telephone in November 2017. This publication reports on the findings of that public opinion research survey.”

Main Results of the Study

• Most consumers surveyed consumed content wholly legally (74%), with 26% of consumers having consumed at least one illegal file, and 5% consuming exclusively illegal files. eBooks and music files were most likely to be consumed legally (70% and 68% respectively), whereas movies (36%), software (36%), TV shows (34%) and video games (33%) were more likely to be consumed illegally.

• Consumers cite convenience (48%), speed (36%) and quality (34%) as the main driving factors towards consuming legal content, with (correspondingly) infringing consumers also citing convenience (40%) and speed (34%) as motivators to infringe. Infringement notices have mixed effects in disincentivising illegal consumption, with 24% discontinuing such behaviour, but equally 24% ignoring the notice in its entirety. Similarly, there appears to be little influence of demographic factors in influencing likelihood to infringe. Instead, consumers suggest incentives to infringe would be lower if content was available cheaply (58%) and with wider availability of legal content (47%).

• New means of infringement are also noted, with 11% of consumers using stream-ripping services, 21% using VPNs, and 10% using set-top boxes (notably with the latter being used primarily to access already owned content – 78%).

• In comparison with other countries, whilst Canadians apparently consume more digital content overall (80% compared to Australia (69%) and UK (59%)), infringement levels are also amongst the lowest (26% compared to Australia (38%) and UK (25%)).

Policy Implications as Stated By Author

The report does not provide any explicit policy recommendations, instead citing the evidence as impartial data to help inform policymakers. Note is made that consumers cite lower costs and wider availability of legal content as disincentives to infringe, with infringement notices having only minimal effect.



Coverage of Study

Coverage of Fundamental Issues
Issue Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)
Green-tick.png
Coverage of Evidence Based Policies
Issue Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)
Green-tick.png

Datasets