Difference between revisions of "Yoon (2011)"

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|Sample Size=270
 
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|Name of Study=Yoon (2011)
 
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* In order to break the habit of digital pirating, it is desirable to enforce copyright laws and to increase individuals’ awareness of the potential severity and certainty of punishment
 
* In order to break the habit of digital pirating, it is desirable to enforce copyright laws and to increase individuals’ awareness of the potential severity and certainty of punishment
 
|Description of Data=Data were obtained from undergraduate university students in China. A total of 298 questionnaires were submitted and 270 valid and complete samples were acquired with male (136) and female (134) students. Approximately 55% of the respondents were aged 20–29, and 95% of the respondents did not follow a particular religion.
 
|Description of Data=Data were obtained from undergraduate university students in China. A total of 298 questionnaires were submitted and 270 valid and complete samples were acquired with male (136) and female (134) students. Approximately 55% of the respondents were aged 20–29, and 95% of the respondents did not follow a particular religion.
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|Data Year=Not stated
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|Data Type=Primary data
 
|Method of Collection=Qualitative Collection Methods, Survey Research (qualitative; e.g. consumer preferences)
 
|Method of Collection=Qualitative Collection Methods, Survey Research (qualitative; e.g. consumer preferences)
 
|Method of Analysis=Structural Equation Modeling
 
|Method of Analysis=Structural Equation Modeling
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|Cross-country=No
 
|Cross-country=No
 
|Comparative=No
 
|Comparative=No
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|Government or policy=No
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|Literature review=No
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|Dataset={{Dataset
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|Sample Size=270
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|Level of Aggregation=University students,
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|Data Material Year=Not stated
 
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Latest revision as of 10:16, 20 November 2016

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1. Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare 2. Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)? 3. Harmony of interest assumption between authors and publishers (creators and producers/investors) 4. Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption) 5. Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

A. Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right) B. Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction) C. Mass digitisation/orphan works (non-use; extended collective licensing) D. Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability) E. Fair remuneration (levies; copyright contracts) F. Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Source Details

Yoon (2011)
Title: Theory of Planned Behavior and Ethics Theory in Digital Piracy: An Integrated Model
Author(s): Yoon, C.
Year: 2011
Citation: Yoon, C. 2011. Theory of Planned Behavior and Ethics Theory in Digital Piracy: An Integrated Model. Journal of Business Ethics, 100, 405-417.
Link(s): Open Access,Open Access
Key Related Studies:
Discipline:
Linked by: Pham Dang and Nguyen (2019)
About the Data
Data Description: Data were obtained from undergraduate university students in China. A total of 298 questionnaires were submitted and 270 valid and complete samples were acquired with male (136) and female (134) students. Approximately 55% of the respondents were aged 20–29, and 95% of the respondents did not follow a particular religion.
Data Type: Primary data
Secondary Data Sources:
Data Collection Methods:
Data Analysis Methods:
Industry(ies):
Country(ies):
Cross Country Study?: No
Comparative Study?: No
Literature review?: No
Government or policy study?: No
Time Period(s) of Collection:
  • Not stated
Funder(s):

Abstract

Since digital piracy has posed a significant threat to the development of the software industry and the growth of the digital media industry, it has, for the last decade, held considerable interest for researchers and practitioners. This article will propose an integrated model that combines the theory of planned behavior (TPB) and ethics theory, the two theories that are most often used in digital piracy studies. Data were obtained from university students in China, and the model was examined using the structural equation model (SEM). The results show that moral obligation and justice, derived from ethics theories and TPB variables, such as attitude, subjective norms, and perceived behavioral control, influence the behavioral intentions of individuals to commit digital piracy. The attitude of individuals toward digital piracy is also found to be influenced by perceived benefits, perceived risk, and habit.

Main Results of the Study

  • In the study they create an integrated model that combines the theory of planned behavior (TPB) and ethics theory and empirically tested the model with 10 hypotheses.
  • The study finds that moral obligation is the most influential factor on intention to commit digital piracy.
  • Perceived behavioral control is a more influential factor in pirating digital materials. It means that individuals who have the skills and resources to pirate digital materials have a higher intention of pirate digital materials. This means that individuals who have the skills and resources to pirate digital materials have a higher intention of pirate digital materials.
  • habits were also found to affect attitudes toward digital piracy. This result verifies the fact that the importance of beliefs and actual behavior may vary depending on how long an individual has been pirating software
  • In general the attitude of individuals toward digital piracy is also found to be influenced by perceived benefits, perceived risk, and habit.


Policy Implications as Stated By Author

  • It is desirable to enlighten people and imprint into their minds the fact that pirating is morally wrong and it is bad behavior through advertisements in the mass media, such as via TV broadcasting
  • In order to make pirating a much more difficult thing to accomplish for such people, software and digital media industries should use technologies actively to secure their digital materials, such as DRM (digital rights management)
  • In order to break the habit of digital pirating, it is desirable to enforce copyright laws and to increase individuals’ awareness of the potential severity and certainty of punishment



Coverage of Study

Coverage of Fundamental Issues
Issue Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)
Green-tick.png
Coverage of Evidence Based Policies
Issue Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)
Green-tick.png

Datasets

Sample size: 270
Level of aggregation: University students
Period of material under study: Not stated