Balducci (2009)

Source Details

Balducci (2009)
Title:	Music or hi-tech lovers? Inferring into the determinants of music consumption
Author(s):	Balducci, F.
Year:	2009
Citation:	Balducci, F. (2009). Music or hi-tech lovers? Inferring into the determinants of music consumption. Rivista italiana degli economisti, 14(2), 361-0.
Link(s):	Definitive
Key Related Studies:
Discipline:	L82: Entertainment • Media O33: Technological Change: Choices and Consequences • Diffusion Processes Z11: Economics of the Arts and Literature
Linked by:

About the Data
Data Description:	The dataset was derived from a survey administered to a sample of 634 university students at the Universit‡ Politecnica delle Marche and the Rimini campus of the Universiti di Bologna during April and May 2007. Ancona and Rimini are towns comparable in terms of population size. They are also situated in the same geographical area (central Italy). The mean age was 20.4 (with a median age of 20); 73% of the students were 19 or 20 years old,9.7% were 21, and 4.4% were aged over 23.
Data Type:	Primary data
Secondary Data Sources:
Data Collection Methods:	Survey Research (qualitative; e.g. consumer preferences) Survey Research (quantitative; e.g. sales/income reporting)
Data Analysis Methods:	Cluster analysis Textual Content Analysis
Industry(ies):	Sound recording and music publishing
Country(ies):	Italy
Cross Country Study?:	No
Comparative Study?:	No
Literature review?:	No
Government or policy study?:	No
Time Period(s) of Collection:	April to May 2007
Funder(s):

Abstract

Using survey data on cultural consumption by about 650 university students, this article proposes a market segmentation and some "rule-of-thumb" managerial implications for the music industry. The aim is to show how technological innovation impacts on the structure of consumer preferences. Consumption behaviours, listening habits and musical preferences are explained by a large number of variables. Nevertheless it is possible to reduce this overload of information into two common factors (using "factor analysis"). "Cluster analysis" is accordingly used to group the students-consumers. The findings are then deepened in light of an econometric analysis. The analysis shows that the new digital technologies (for example "file sharing") may be harmful for the music industry only within one specific group of consumers. New technologies can instead promote music consumption (especially of live music) by the other categories of consumers. By investing in music knowledge and enjoyment, it is possible to induce consumers to buy digital music legally from authorized sites.

Coverage of Study

Coverage of Fundamental Issues

Issue	Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

Coverage of Evidence Based Policies

Issue	Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Datasets

Sample size:	634
Level of aggregation:	University students
Period of material under study:	2007