Creative Content Australia (2015)
|Creative Content Australia (2015)|
|Title:||Australian Piracy Behaviours. 2015 Wave 7 Adults|
|Author(s):||Sycamore Research, Omnipoll|
|Citation:||Creative Content Australia (2015). Australian Piracy Behaviours. 2015 Wave 7 Adults.|
|Link(s):||Definitive , Open Access|
|Key Related Studies:|
|About the Data|
|Data Description:||An anonymous online survey of 1265 respondents aged 18-64. Participants were weighted by the Australian Bureau of Statistics to be representative of the general population.|
|Data Type:||Primary data|
|Secondary Data Sources:|
|Data Collection Methods:|
|Data Analysis Methods:|
|Cross Country Study?:||No|
|Government or policy study?:||No|
|Time Period(s) of Collection:||
Creative Content Australia commissions research into the attitudes and behaviours of Australians in relation to online piracy of movies and TV programs. The research is conducted by Sycamore Research, an independent research organisation, in partnership with Omnipoll. The 2015 research is the seventh wave of quantitative research into Australians aged 18-64 years old and reveals the changes in the Australian environment since last year - including the new legislation and the introduction of new streaming services - and the impact of these on the incidence and frequency of piracy.
Main Results of the Study
- Piracy incidence has fallen with a decline in the most active segment of 18 to 24.
- Piracy activity by age group has also fallen, except for the 35-49 age band.
- At a total population level there is a fall in frequency – driven by downloading.
- All but persistent pirates say they are pirating less.
- Multiple factors reported as reasons for declining activity.
- Those who have pirated are more likely to be aware of anti piracy initiatives.
Policy Implications as Stated By Author
Anti-piracy measure such as blocking websites that offer pirated content and legal measures against individuals who pirate films are effective deterrents.