Fetscherin and Schmid (2003)
|Fetscherin and Schmid (2003)|
|Title:||Comparing the usage of digital rights management systems in the music, film, and print industry|
|Author(s):||Fetscherin, M., Schmid, M.|
|Citation:||Fetscherin, M. and Schmid, M. (2003) Comparing the usage of digital rights management systems in the music, film and print industry. ICEC ’03 Proceedings of the 5th international conference on Electronic Commerce, 316-325|
|Key Related Studies:|
|About the Data|
|Data Description:||The study draws on data from a survey of 45 DRM users, totalling 10 respondents.|
|Data Type:||Primary data|
|Secondary Data Sources:|
|Data Collection Methods:|
|Data Analysis Methods:|
|Cross Country Study?:||Yes|
|Government or policy study?:||No|
|Time Period(s) of Collection:|
“The business of content providers is being threatened by technology advances in hardware, software and IP-networks such as the Internet or peer-to-peer file sharing systems. The result is an increasing amount of illegal copies available on-line as well as off-line.
With the emergence of Digital Rights Management Systems (DRMS), the media and entertainment industry seems to have found the appropriate tool to simultaneously fight piracy and to monetize their assets. Although these systems are very powerful and include multiple protection technologies, it is currently unknown to what extent such systems are used by content providers.
This paper provides empirical results, analyses and conclusions related to Digital Rights Management Systems and the protection of digital content in the music, film, and print industries. It outlines the similarities and the differences of usages among the above mentioned industries. The paper concludes that each industry uses different protection technologies and that password and encryption are the most frequently used. The majority of the respondents are satisfied with their current protection but want to enforce it in the future due to fear of increasing piracy. The requirements for DRMS are perceived differently from industry to industry as is the average amount of investment. Furthermore, approximately half of the respondents from the music industry do not believe in the ability of DRMS to reduce piracy, whereas respondents from the film and print industry believe that DRMS will be able to do so.”
Main Results of the Study
• The music industry protects their digital content vis a vis DRM more actively (52% of protection technologies utilised) than either film or print industries (43% and 24% respectively). Music industry DRM providers also invest more in the development of these technologies (average 245,000 USD compared with 50,000 USD in the print industry). The music industry is also more sceptical on the use of DRMs in preventing piracy when compared with their film and print counterparts.
• The most commonly used forms of DRM are passwords, encryption and payment systems. DRM providers have different incentives for implementing these protection measures. The use of passwords is driven by an incentive to get marketing information and control access, whereas encryption is more often utilised to protect against piracy. Payment systems are more directly associated with improving revenues.
• Most DRM providers are satisfied with the current protection offered (80%) and the majority show a willingness to enforce their rights if this protection if breached (60%).
Policy Implications as Stated By Author
The study does not make any explicit policy recommendations.
Coverage of Study
|Level of aggregation:||Company|
|Period of material under study:||Unknown|