Huang, Zhu and Liu (2007)
|Huang, Zhu and Liu (2007)|
|Title:||Why Do Chinese Users Use Pirated Software: An Integrative Perspective?|
|Author(s):||Huang, M., Zhu, H., Liu, M.|
|Citation:||Huang, M., Zhu, H., & Liu, M. (2007, September). Why Do Chinese Users Use Pirated Software: An Integrative Perspective?. In Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on (pp. 5884-5887). IEEE. Chicago|
|Key Related Studies:|
|About the Data|
|Data Description:||199 written surveys: 95 common users, 62 professional users, and 42 firm users.|
|Data Type:||Primary data|
|Secondary Data Sources:|
|Data Collection Methods:|
|Data Analysis Methods:|
|Cross Country Study?:||No|
|Government or policy study?:||No|
|Time Period(s) of Collection:||
From an integrative perspective, this study examines the effects of various factors on software users’ piracy behavioral intention. The results indicate that piracy behavioral intention of different groups of users is influenced by different factors in China. Common users' piratical behavior intention is subjected to subjective norm, while that of professional users is affected by perceived behavioral control, and Firm users are mostly influenced by both punishment factors and perceived behavior control. It also finds that the intention of these three groups is influenced by attitude, but does not respond to the price of the legal software, which suggests Chinese users would never care about the price of legal software. The study provides useful information to resolve software piracy in China.
Main Results of the Study
- Price of copyrighted software has no impact on software pirating in China;
- Legal threat has more effect on reducing firm piracy, not on individual piracy;
- Influence by social norms affects individual users more than firm or professional users; and
- Chinese internet users hold a generally positive attitude towards software piracy.
Policy Implications as Stated By Author
- First, the government should enforce copyright laws on Firm users because their piracy behaviors are influenced by perceived legal punishment.
- Since professional users’ intention is mainly influenced by attitude and perceived behavioral control, the government should educate and persuade them to take the lead in using legal software.
- With respect to common users, their intentions are subject to the impact of external environments, such as subjective norm. Therefore, the government should employ advertising and communicating to instill knowledge and awareness of piracy in these users.
Coverage of Study
|Level of aggregation:||Individual|
|Period of material under study:||2007|