M3: Marketing and Advertising
From Copyright EVIDENCE
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M3: Marketing and Advertising is a discipline defined within the Copyright Evidence wiki. It is based on the JEL Discipline Classification System.
The following studies are coded as being associated with this discipline (2):
|Danaher, Dhanasobhon, Smith and Telang (2010)||Danaher, B., Dhanasobhon, S., Smith, M. D., & Telang, R. (2010). Converting pirates without cannibalizing purchasers: the impact of digital distribution on physical sales and internet piracy. Marketing science, 29(6), 1138-1151.|
|Rietveld (2015)||Rietveld, Joost. Value Creation from Complements in Platform Markets: Studies on the Video Game Industry. Diss. City University London, 2015.|