M3: Marketing and Advertising
From Copyright EVIDENCE
| Disciplines |
| A full list of disciplines is available here |
M3: Marketing and Advertising is a discipline defined within the Copyright Evidence wiki. It is based on the JEL Discipline Classification System.
The following studies are coded as being associated with this discipline (2):
| Citation | |
|---|---|
| Danaher, Dhanasobhon, Smith and Telang (2010) | Danaher, B., Dhanasobhon, S., Smith, M. D., & Telang, R. (2010). Converting pirates without cannibalizing purchasers: the impact of digital distribution on physical sales and internet piracy. Marketing science, 29(6), 1138-1151. |
| Rietveld (2015) | Rietveld, Joost. Value Creation from Complements in Platform Markets: Studies on the Video Game Industry. Diss. City University London, 2015. |
