Bahanovich and Collopy (2009)
|Bahanovich and Collopy (2009)|
|Title:||Music experience and behaviour in young people|
|Author(s):||Bahanovich, D., Collopy, D.|
|Citation:||Bahanovich, D., & Colloy, D. (2009). Music experience and behaviour in young people: 2009 National Survey. UK Music.|
|Link(s):||Definitive , Open Access|
|Key Related Studies:|
|Linked by:||Collopy, Bastian, Drye, Koempel, Lewis, Jenner (2014)|
|About the Data|
|Data Description:||The findings are based on a large-scale survey of 1808 UK respondents. The sample included a representative mix of all ages within the target demographic and originated from all over the UK.|
|Data Type:||Primary and Secondary data|
|Secondary Data Sources:|
|Data Collection Methods:|
|Data Analysis Methods:|
|Cross Country Study?:||No|
|Government or policy study?:||No|
|Time Period(s) of Collection:||
This study examines the music consumption habits of 14-24 year olds across the UK. The findings are based on a comprehensive survey of 1808 UK respondents sourced via youth groups, secondary schools and universities as well as through media and social network and music partners such as the NME, Bebo, We7, Facebook and MySpace. According to the results, young people have large collections of digital music, some of which is acquired through the growing range of licensed digital music stores. However, they still want to own music on physical formats. Music remains the most popular form of entertainment among respondents, but there is a value gap between the popularity of music and the amount of money spent on it, especially compared to other forms of entertainment. The high popularity of filesharing remains unchanged since 2008, the main reason for it being that it is free. Another significant finding of the study is that the vast majority of respondents know that sharing copyrighted content is not legal, but continue to do so.
Main Results of the Study
- The computer is now the main entertainment hub amongst respondents in the group under study. The vast majority of respondents have huge digital music collections (the average computer or hard drive contains over 8,000 tracks).
- Ownership is important. This is true both online and offline. Young people are using the growing range of licensed digital music stores and they still want to own music on physical formats.
- Music remains their most popular form of entertainment. However, there remains a significant "value gap" between the popularity of music and the amount of money spent on it, especially compared to other entertainment types.
- The popularity of filesharing remains unchanged since the previous year (2008). The main reason for filesharing is that it is free. However, most respondents are partially prepared to pay for digital music and would be interested in paying for an unlimited, all-you-can-eat MP3 download service.
- The vast majority of respondents knew that sharing copyrighted content is not legal, but they continue to do so.
Policy Implications as Stated By Author
In view of the impact of digital in the music industry, UK Music needs to continue seeking external support and to continue working with ISPs and government to re-evaluate their education strategy and to strengthen their business-to-business relationships.
Coverage of Study
|Level of aggregation:||Individual|
|Period of material under study:||2009|