Source Details
Balducci (2009)
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Title: |
Music or hi-tech lovers? Inferring into the determinants of music consumption
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Author(s): |
Balducci, F.
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Year: |
2009
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Citation: |
Balducci, F. (2009). Music or hi-tech lovers? Inferring into the determinants of music consumption. Rivista italiana degli economisti, 14(2), 361-0.
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Definitive
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About the Data
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Data Description: |
The dataset was derived from a survey administered to a sample of 634 university students at the Universit‡ Politecnica delle Marche and the Rimini campus of the Universiti di Bologna during April and May 2007. Ancona and Rimini are towns comparable in terms of population size. They are also situated in the same geographical area (central Italy). The mean age was 20.4 (with a median age of 20); 73% of the students were 19 or 20 years old,9.7% were 21, and 4.4% were aged over 23.
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Data Type: |
Primary data
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Secondary Data Sources: |
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Industry(ies): |
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Country(ies): |
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Cross Country Study?: |
No
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Comparative Study?: |
No
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Literature review?: |
No
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Government or policy study?: |
No
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Abstract
Using survey data on cultural consumption by about 650 university students, this article proposes a market segmentation and some "rule-of-thumb" managerial implications for the music industry. The aim is to show how technological innovation impacts on the structure of consumer preferences. Consumption behaviours, listening habits and musical preferences are explained by a large number of variables. Nevertheless it is possible to reduce this overload of information into two common factors (using "factor analysis"). "Cluster analysis" is accordingly used to group the students-consumers. The findings are then deepened in light of an econometric analysis. The analysis shows that the new digital technologies (for example "file sharing") may be harmful for the music industry only within one specific group of consumers. New technologies can instead promote music consumption (especially of live music) by the other categories of consumers. By investing in music knowledge and enjoyment, it is possible to induce consumers to buy digital music legally from authorized sites.
Main Results of the Study
Policy Implications as Stated By Author
Coverage of Study
Datasets
Sample size:
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634
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Level of aggregation:
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University students
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Period of material under study:
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2007
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