Difference between revisions of "Advertising"

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{{Industry}}
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73.1 Advertising
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:73.11 Advertising agencies
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:This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes:
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::- creation and realisation of advertising campaigns:
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::* creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
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::* creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
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::* aerial advertising
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::* distribution or delivery of advertising material or samples
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::* creation of stands and other display structures and sites
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::- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
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::* promotion of products
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::* point-of-sale marketing
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::* direct mail advertising
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::* marketing consulting
 +
:73.12 Media representation
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:This class includes:
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::- media representation, i.e. sale or re-sale of time and space for various media soliciting advertising

Revision as of 12:31, 14 November 2016

73.1 Advertising

73.11 Advertising agencies
This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes:
- creation and realisation of advertising campaigns:
  • creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
  • creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
  • aerial advertising
  • distribution or delivery of advertising material or samples
  • creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
  • promotion of products
  • point-of-sale marketing
  • direct mail advertising
  • marketing consulting
73.12 Media representation
This class includes:
- media representation, i.e. sale or re-sale of time and space for various media soliciting advertising