Difference between revisions of "Advertising"
From Copyright EVIDENCE
m (1 revision imported) |
PeteBennett (talk | contribs) |
||
Line 1: | Line 1: | ||
− | + | 73.1 Advertising | |
+ | :73.11 Advertising agencies | ||
+ | :This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes: | ||
+ | ::- creation and realisation of advertising campaigns: | ||
+ | ::* creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media | ||
+ | ::* creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc. | ||
+ | ::* aerial advertising | ||
+ | ::* distribution or delivery of advertising material or samples | ||
+ | ::* creation of stands and other display structures and sites | ||
+ | ::- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers | ||
+ | ::* promotion of products | ||
+ | ::* point-of-sale marketing | ||
+ | ::* direct mail advertising | ||
+ | ::* marketing consulting | ||
+ | :73.12 Media representation | ||
+ | :This class includes: | ||
+ | ::- media representation, i.e. sale or re-sale of time and space for various media soliciting advertising |
Revision as of 12:31, 14 November 2016
73.1 Advertising
- 73.11 Advertising agencies
- This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes:
- - creation and realisation of advertising campaigns:
- creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
- creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
- aerial advertising
- distribution or delivery of advertising material or samples
- creation of stands and other display structures and sites
- - conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
- promotion of products
- point-of-sale marketing
- direct mail advertising
- marketing consulting
- - creation and realisation of advertising campaigns:
- 73.12 Media representation
- This class includes:
- - media representation, i.e. sale or re-sale of time and space for various media soliciting advertising