From Copyright EVIDENCE

This industry category includes the following:

73.1 Advertising

73.11 Advertising agencies
This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes:
- creation and realisation of advertising campaigns:
  • creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
  • creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
  • aerial advertising
  • distribution or delivery of advertising material or samples
  • creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
  • promotion of products
  • point-of-sale marketing
  • direct mail advertising
  • marketing consulting
73.12 Media representation
This class includes:
- media representation, i.e. sale or re-sale of time and space for various media soliciting advertising

Click Here for more details on this classification: Industry Appendix

Industry Sectors

Advertising is an industry sector defined within the Copyright Evidence wiki.

The following studies involve this industry sector (9):

Batikas, Claussen and Peukert (2019)Batikas, M., Claussen, J., & Peukert, C. (2019). Follow the money: Online piracy and self-regulation in the advertising industry. International Journal of Industrial Organization, 65, 121-151.
Bechtold, Buccafusco and Sprigman (2016)Bechtold, S., Buccafusco, C. And Sprigman, J.C. (2016) Innovation Heuristics: Experiments on Sequential Creativity in Intellectual Property. Indiana Law Journal, 2016, Forthcoming.
Cotropia and Gibson (2014)Cotropia, C. A., & Gibson, J. (2014). Copyright's Topography: An Empirical Study of Copyright Litigation. Texas Law Review, 92(7).
Depoorter (2019)Depoorter, B. (2019) Copyright Enforcement in the Digital Age: When the Remedy is the Wrong. 66 UCLA L. Rev. 400
Liu (2012)Liu, Jiarui, Copyright Injunctions after eBay: An Empirical Study (January 6, 2012). Lewis & Clark Law Review, Vol. 16, No. 1, p. 215, 2012.
Pritcher (2000)Pritcher, L., 2000. Ad* access: seeking copyright permissions for a digital age.
Silbey (2014a)Silbey, J. (2014) The Eureka Myth: Creators, Innovators and Everyday Intellectual Property. Stanford University Press: Stanford.
Sinnreich et al. (2020)Sinnreich, A., Aufderheide, P., Clifford, M. and Shahin, S. (2020) Access shrugged: The decline of the copyleft and the rise of utilitarian openness. New Media & Society.
Waelde, Kheria and Levin (2015)Waelde, C., Kheria, S., & Levin, N. (2015). Copyright and Publicly-Funded Arts and Humanities Research: Identifying and Developing Sustainable Exploitation Models in the Digital Economy. This paper was prepared as a report for the Arts and Humanities Research Council, UK (2015).