Advertising

73.1 Advertising

73.11 Advertising agencies

This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes:

- creation and realisation of advertising campaigns:

• creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
• creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
• aerial advertising
• distribution or delivery of advertising material or samples
• creation of stands and other display structures and sites

- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers

• promotion of products
• point-of-sale marketing
• direct mail advertising
• marketing consulting

73.12 Media representation

This class includes:

- media representation, i.e. sale or re-sale of time and space for various media soliciting advertising

Industry Sectors

Advertising (9) Architectural (8) Computer consultancy (10) Computer programming (23) Creative, arts and entertainment (196) Cultural education (71) Film and motion pictures (258) Libraries, archives, museums and other cultural activities (64) PR and communication (9) Photographic activities (54) Programming and broadcasting (47) Publishing of books, periodicals and other publishing (253) Software publishing (217) Sound recording and music publishing (400) Specialised design (19) Television programmes (146) Translation and interpretation (5) Video game publishing (15)

Advertising is an industry sector defined within the Copyright Evidence wiki.

The following studies involve this industry sector (9):

	Citation
Batikas, Claussen and Peukert (2019)	Batikas, M., Claussen, J., & Peukert, C. (2019). Follow the money: Online piracy and self-regulation in the advertising industry. International Journal of Industrial Organization, 65, 121-151.
Bechtold, Buccafusco and Sprigman (2016)	Bechtold, S., Buccafusco, C. And Sprigman, J.C. (2016) Innovation Heuristics: Experiments on Sequential Creativity in Intellectual Property. Indiana Law Journal, 2016, Forthcoming.
Cotropia and Gibson (2014)	Cotropia, C. A., & Gibson, J. (2014). Copyright's Topography: An Empirical Study of Copyright Litigation. Texas Law Review, 92(7).
Depoorter (2019)	Depoorter, B. (2019) Copyright Enforcement in the Digital Age: When the Remedy is the Wrong. 66 UCLA L. Rev. 400
Liu (2012)	Liu, Jiarui, Copyright Injunctions after eBay: An Empirical Study (January 6, 2012). Lewis & Clark Law Review, Vol. 16, No. 1, p. 215, 2012.
Pritcher (2000)	Pritcher, L., 2000. Ad* access: seeking copyright permissions for a digital age.
Silbey (2014a)	Silbey, J. (2014) The Eureka Myth: Creators, Innovators and Everyday Intellectual Property. Stanford University Press: Stanford.
Sinnreich et al. (2020)	Sinnreich, A., Aufderheide, P., Clifford, M. and Shahin, S. (2020) Access shrugged: The decline of the copyleft and the rise of utilitarian openness. New Media & Society.
Waelde, Kheria and Levin (2015)	Waelde, C., Kheria, S., & Levin, N. (2015). Copyright and Publicly-Funded Arts and Humanities Research: Identifying and Developing Sustainable Exploitation Models in the Digital Economy. This paper was prepared as a report for the Arts and Humanities Research Council, UK (2015).