Fetscherin and Lattemann (2007)
|Fetscherin and Lattemann (2007)|
|Title:||Motives and Willingness to Pay for Digital Music|
|Author(s):||Fetscherin, M., Lattemann, C.|
|Citation:||Fetscherin, M., & Lattemann, C. (2007, November). Motives and Willingness to Pay For Digital Music. In Automated Production of Cross Media Content for Multi-Channel Distribution, 2007. AXMEDIS'07. Third International Conference on (pp. 189-196). IEEE..|
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|About the Data|
|Data Description:||Students and adults surveyed, does not specify time or place of sample.|
|Data Type:||Primary data|
|Secondary Data Sources:|
|Data Collection Methods:|
|Data Analysis Methods:|
|Cross Country Study?:||No|
|Government or policy study?:||No|
|Time Period(s) of Collection:||
This paper outlines the key factors affecting the consumer behavior for digital music; grouped into socio-demographical, economical, experience, cultural, risk, technology and Digital Rights Management (DRM). We present then the data collection process and empirical data. Also our results are more suggestive than conclusive, they show that the willingness to pay for digital music is higher without piracy and people would also buy more music if no piracy is available. We then propose a multiple regression model including multiple groups of factors as well as DRM. The results suggest that the purchasing behavior for digital music is complex whereas multiple factors have an impact on the consumer behavior.
Main Results of the Study
- Authors tested 14 separate hypothesis in regards to socio-demographic, economic, risk, culture, and technological factors along with experience and usage in order to see how they affected piracy behaviour.
- Results show that the willingness to pay for digital music is higher without piracy and people would also buy more music if no piracy is available, but people were still willing to pay for music even with the presence of piracy.
- Presented a multiple regression model which models the consumer purchasing behavior taking into account demographical, economical, experience, technological, cultural, risk and digital rights management(DRM).
Policy Implications as Stated By Author
- Decreasing or abolishing piracy would, according to the results in the study, increase willingness to pay so policies designed to combat piracy could increase music purchasing.
Coverage of Study
|Level of aggregation:||case study|
|Period of material under study:||2007|