|Title:||Theory of Planned Behavior and Ethics Theory in Digital Piracy: An Integrated Model|
|Citation:||Yoon, C. 2011. Theory of Planned Behavior and Ethics Theory in Digital Piracy: An Integrated Model. Journal of Business Ethics, 100, 405-417.|
|Link(s):||Open Access,Open Access|
|Key Related Studies:|
|Linked by:||Pham Dang and Nguyen (2019)|
|About the Data|
|Data Description:||Data were obtained from undergraduate university students in China. A total of 298 questionnaires were submitted and 270 valid and complete samples were acquired with male (136) and female (134) students. Approximately 55% of the respondents were aged 20–29, and 95% of the respondents did not follow a particular religion.|
|Secondary Data Sources:|
|Data Collection Methods:|
|Data Analysis Methods:|
|Cross Country Study?:||No|
|Government or policy study?:|
|Time Period(s) of Collection:|
Since digital piracy has posed a significant threat to the development of the software industry and the growth of the digital media industry, it has, for the last decade, held considerable interest for researchers and practitioners. This article will propose an integrated model that combines the theory of planned behavior (TPB) and ethics theory, the two theories that are most often used in digital piracy studies. Data were obtained from university students in China, and the model was examined using the structural equation model (SEM). The results show that moral obligation and justice, derived from ethics theories and TPB variables, such as attitude, subjective norms, and perceived behavioral control, influence the behavioral intentions of individuals to commit digital piracy. The attitude of individuals toward digital piracy is also found to be influenced by perceived benefits, perceived risk, and habit.
Main Results of the Study
- In the study they create an integrated model that combines the theory of planned behavior (TPB) and ethics theory and empirically tested the model with 10 hypotheses.
- The study finds that moral obligation is the most influential factor on intention to commit digital piracy.
- Perceived behavioral control is a more influential factor in pirating digital materials. It means that individuals who have the skills and resources to pirate digital materials have a higher intention of pirate digital materials. This means that individuals who have the skills and resources to pirate digital materials have a higher intention of pirate digital materials.
- habits were also found to affect attitudes toward digital piracy. This result verifies the fact that the importance of beliefs and actual behavior may vary depending on how long an individual has been pirating software
- In general the attitude of individuals toward digital piracy is also found to be influenced by perceived benefits, perceived risk, and habit.
Policy Implications as Stated By Author
- It is desirable to enlighten people and imprint into their minds the fact that pirating is morally wrong and it is bad behavior through advertisements in the mass media, such as via TV broadcasting
- In order to make pirating a much more difficult thing to accomplish for such people, software and digital media industries should use technologies actively to secure their digital materials, such as DRM (digital rights management)
- In order to break the habit of digital pirating, it is desirable to enforce copyright laws and to increase individuals’ awareness of the potential severity and certainty of punishment
Coverage of Study
|Level of aggregation:||University students|
|Period of material under study:|