Huang, Zhu and Liu (2007)

From Copyright EVIDENCE

Advertising Architectural Publishing of books, periodicals and other publishing Programming and broadcasting Computer programming Computer consultancy Creative, arts and entertainment Cultural education

Film and motion pictures Sound recording and music publishing Photographic activities PR and communication Software publishing (including video games) Specialised design Television programmes Translation and interpretation

1. Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare 2. Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)? 3. Harmony of interest assumption between authors and publishers (creators and producers/investors) 4. Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption) 5. Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)

A. Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right) B. Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction) C. Mass digitisation/orphan works (non-use; extended collective licensing) D. Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability) E. Fair remuneration (levies; copyright contracts) F. Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)

Source Details

Huang, Zhu and Liu (2007)
Title: Why Do Chinese Users Use Pirated Software: An Integrative Perspective?
Author(s): Huang, M., Zhu, H., Liu, M.
Year: 2007
Citation: Huang, M., Zhu, H., & Liu, M. (2007, September). Why Do Chinese Users Use Pirated Software: An Integrative Perspective?. In Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on (pp. 5884-5887). IEEE. Chicago
Link(s): Definitive
Key Related Studies:
Discipline:
Linked by:
About the Data
Data Description: 199 written surveys: 95 common users, 62 professional users, and 42 firm users.
Data Type: Primary data
Secondary Data Sources:
Data Collection Methods:
Data Analysis Methods:
Industry(ies):
Country(ies):
Cross Country Study?: No
Comparative Study?: No
Literature review?: No
Government or policy study?: No
Time Period(s) of Collection:
  • 2007
Funder(s):

Abstract

From an integrative perspective, this study examines the effects of various factors on software users’ piracy behavioral intention. The results indicate that piracy behavioral intention of different groups of users is influenced by different factors in China. Common users' piratical behavior intention is subjected to subjective norm, while that of professional users is affected by perceived behavioral control, and Firm users are mostly influenced by both punishment factors and perceived behavior control. It also finds that the intention of these three groups is influenced by attitude, but does not respond to the price of the legal software, which suggests Chinese users would never care about the price of legal software. The study provides useful information to resolve software piracy in China.

Main Results of the Study

  • Price of copyrighted software has no impact on software pirating in China;
  • Legal threat has more effect on reducing firm piracy, not on individual piracy;
  • Influence by social norms affects individual users more than firm or professional users; and
  • Chinese internet users hold a generally positive attitude towards software piracy.


Policy Implications as Stated By Author

  • First, the government should enforce copyright laws on Firm users because their piracy behaviors are influenced by perceived legal punishment.
  • Since professional users’ intention is mainly influenced by attitude and perceived behavioral control, the government should educate and persuade them to take the lead in using legal software.
  • With respect to common users, their intentions are subject to the impact of external environments, such as subjective norm. Therefore, the government should employ advertising and communicating to instill knowledge and awareness of piracy in these users.



Coverage of Study

Coverage of Fundamental Issues
Issue Included within Study
Relationship between protection (subject matter/term/scope) and supply/economic development/growth/welfare
Relationship between creative process and protection - what motivates creators (e.g. attribution; control; remuneration; time allocation)?
Harmony of interest assumption between authors and publishers (creators and producers/investors)
Effects of protection on industry structure (e.g. oligopolies; competition; economics of superstars; business models; technology adoption)
Understanding consumption/use (e.g. determinants of unlawful behaviour; user-generated content; social media)
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Coverage of Evidence Based Policies
Issue Included within Study
Nature and Scope of exclusive rights (hyperlinking/browsing; reproduction right)
Exceptions (distinguish innovation and public policy purposes; open-ended/closed list; commercial/non-commercial distinction)
Mass digitisation/orphan works (non-use; extended collective licensing)
Licensing and Business models (collecting societies; meta data; exchanges/hubs; windowing; crossborder availability)
Fair remuneration (levies; copyright contracts)
Enforcement (quantifying infringement; criminal sanctions; intermediary liability; graduated response; litigation and court data; commercial/non-commercial distinction; education and awareness)
Green-tick.png

Datasets

Sample size: 199
Level of aggregation: Individual
Period of material under study: 2007